New functionalities and software capabilities, including AI-driven features for data extraction from digital asset images.
Back to all
Driving Data Exchange: atrify’s Journey to Seamless Integration
For atrify, now part of 1WorldSync, Notch implemented key features for enhanced performance, from strengthening security to streamlining processes, achieving seamless integration.
CLIENT NAME
1WorldSync
INDUSTRY
Retail
TECHNOLOGY
Java, Docker, Primefaces
SERVICES
Team Extension
METHODOLOGY
Agile, Scrum
DURATION
2021 - Ongoing
LOCATION
USA
TEAM NO.
9
The Client
atrify is a cloud-based product content platform and GDSN trusted by 20,000+ companies in 50+ countries. It enables accurate data exchange among manufacturers, retailers, and regulatory authorities. In 2023, atrify was acquired by 1WorldSync, now part of Syndigo.
The Challenge
Developing new features and expanding microservices to ensure system functionality, scalability, and innovation. This required maintaining project integrity while supporting all environments with bug fixes and user support.
The Solution
Notch extended atrify’s engineering team to build and evolve three core platforms — atrify Publishing, atrify Approval, and Digital Asset Management — adding AI-driven features for image data extraction, migrating DAM services to Google Cloud Platform, and hardening security across the board, while keeping a live, global product running without disruption.
Project Goals
-
1Developing new featuresClean metadata pull, improved security, custom exports, revamped dataflow architecture
-
2Expanding capabilitiesMoving digital asset management services to Google Cloud, and refining asset handling
-
3Operational ExcellenceBoosting system stability & integrity, improving functionality for smooth app performance.
-
4Feedback analysisEvaluating feedback to understand needs and preferences, acting on their input.
-
5Continuous improvementSustaining system development to stay aligned with user needs and expectations.
Process
01
Empathize
Map user motivations, friction points, and unmet needs across atrify's platform to ground every decision in real user reality.
02
Assessment
Evaluate existing processes, infrastructure, and team gaps to define scope, goals, and the skillsets needed to move forward.
03
Team assembly
Select and onboard engineers with the right expertise and culture fit to extend atrify's team without breaking stride.
04
Agile development
Build iteratively using agile methodologies and AI tools — rapid feedback cycles, clean commits, no big-bang surprises.
05
QA
Run manual and automated testing throughout development to catch and resolve defects before they reach production.
06
Continuous support
Maintain, evolve, and keep the system current through structured support and CI/CD practices aligned to SLA.
Technologies & Services
Java
Primefaces
Groovy
Google Cloud Platform
Docker
Jenkins
Linux
Shell scripting
PostgreSQL
Team Extension
Custom Software Development
AI Discovery
The Product
atrify’s product suite covers the full lifecycle of product content exchange. atrify Publishing is a cloud-based web application for capturing product attributes and attaching digital assets — images, videos, and safety data sheets. atrify Approval gives retailers, distributors, and wholesalers a browser-based tool to subscribe to, review, and forward product content from the global GDSN network. Digital Asset Management ties it together as a single hub for hosting and sharing digital assets and product content with trading partners, via GDSN or real-time API.
