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t e c h n o l o g y
Product Discovery

The Smart Way
to Build.

From pain point to powerhouse product with a strategic, AI-native approach to development that cuts risks and costs.

 

About

Product Discovery helps you identify potential users and shape products and features that address their needs.

  • Our expert teams will guide your development efforts using design thinking principles, ensuring you build what your users truly want.

  • Whether you need a one-time or ongoing discovery process, we’re here to steer you toward product success.

When to Consider
Product Discovery?
  • To clarify your product vision and understand the needs of your users.
  • When developing new products or features, before committing resources.
  • Refining existing products by adding new features or adapting to new regulations.
  • Entering a new market, targeting new customers, and staying competitive.
  • Ranko Petrović
    Iskon // Director of IT
    iskon

    “Notch’s ability to quickly adapt, work in a team, and deliver quality solutions is not easy to find today, especially not in the long term.”

  • Process

    01
    Assessment

    User research and stakeholder interviews.

    02
    Analysis

    Business goals, market, user journey, processes and technology.

    03
    Prototyping

    Product vision, UX/UI design and prototyping.

    04
    Validating

    Defining and testing assumptions, user feedback sessions.

    05
    Roadmapping

    Creating and prioritizing product outline, roadmap, MVP backlog.

    06
    Documenting

    Workshop summary, recommendations, cost/risk assessment.

    Who's involved?

    How they contribute
    Closing the gap

    Defining key functionalities through market analysis, user needs, and business objectives and ensuring the solution aligns with both your business goals and user needs.

    Martina Margitić
    How they contribute
    Engaging UX

    Providing all needed tools for user research, conducting thorough usability testing to validate concepts, and ultimately ensuring an intuitive and engaging user experience.

    Mia Vučemilović
    How they contribute
    Technical feasibility

    Helping decision-makers determine whether to proceed with the project or make adjustments by identifying potential risks or challenges, technical feasibility assessments, and suggesting the best technologies and opportunities.

    Goran Pugar
    Your benefits
    • 1
      Minimized risk
      New products/features that meet user needs without compromising resources.
    • 2
      Satisfied customers
      User-centric products for safistied and engaged customers.
    • 3
      Increased revenue
      Launch innovative products that address the market demand and user needs.
    New products/features that meet user needs without compromising resources.
    User-centric products for safistied and engaged customers.
    Launch innovative products that address the market demand and user needs.
    FAQ
    What is Product Discovery?

    Product Discovery is a process to identify and validate product ideas that meet user needs and business goals.

    How do you ensure the discovered product ideas align with user needs?

    Through continuous user feedback and validation during the discovery process.

    Can Product Discovery be combined with other services?

    Yes, it can be combined with technology discovery, UX/UI design, and development services.

    What deliverables can I expect from Product Discovery?

    Deliverables include user personas, journey maps, prototypes, and a validated product roadmap.

    How long does a typical Product Discovery engagement last?

    Typically, it lasts from a few weeks to a couple of months depending on scope.

    Who should be involved in a Product Discovery workshop?

    Stakeholders, product managers, designers, and developers should be involved.

    What are the key steps in your Product Discovery process?

    Key steps include user research, ideation, prototyping, and validation.

    How does Product Discovery help my business?

    It helps reduce risks by validating ideas early and aligning product features with user needs.