Okta Customer Identity Cloud: Customer Experience Win at First Login

Software development
Okta Customer Identity Cloud: Customer Experience Win at First Login

The ideal B2C digital product should deliver the best customer experience and provide users with security and safety, and choosing the right CIAM solution plays a crucial role in achieving this goal. Customer identity and access management (CIAM) is a set of tools that combine security, customer experience analytics and bring convenience, privacy, and protection for all your users, no matter how many different access variations you have or how many applications and services you have. 

A lot of our clients choose to go with mainstream open-source platforms, like Keycloak, and it is a valid choice. But, with ten years of enterprise software development behind us, we know how time-consuming and complex building your own identity and access management (IAM) solutions can be.

Last year we got an opportunity to try Okta products, primarily Okta Customer Identity Cloud (CIC), for a proof of concept (POC) purpose. Our engineers at Notch are very much into using the best and the latest technologies available, and they have spent a good deal of time investigating features, developing demos, getting certified, and working closely with the Okta experts. 

Now we have conclusions we want to share with you, so let me walk you through this completely nontechnical overview of a very technical solution that you really might have a need for in your company.   

What is Okta Customer Identity Cloud?

Okta Customer Identity Cloud is a robust tool designed to manage and secure customer identities. It provides organizations with user authentication, authorization, and identity management services. But what does this mean for you and your customers? 

Let’s break it down.

Simplify User Onboarding

One of the most prominent challenges organizations face is the user onboarding process. Okta improves customer experience with features like Single Sign-On, which provides control, security, and simple login with one account to all applications provided to the user, or Universal Login, which authenticates customers securely across every application, from the first click to the last, even when they are using Social Login. This speeds up the onboarding process and reduces friction, leading to higher conversion rates.

Enhance Security Without Compromising Convenience

Security is a top concern for any business dealing with customer data. Okta provides serious security measures, including multi-factor authentication (MFA) and adaptive authentication. These features ensure that your customer’s data is protected without adding unnecessary complexity to their login process, allowing you to build a secure yet user-friendly experience.

Personalized User Experiences

Okta’s identity management capabilities enable you to offer personalized experiences to your customers. By integrating with your customer relationship management (CRM) systems and other databases, Okta can help you tailor content, recommendations, and services based on individual user preferences and behavior. This level of personalization can significantly enhance customer satisfaction and loyalty.

Integration with Your Existing Systems

One of the best features of Okta Customer Identity Cloud is its ability to integrate seamlessly with your existing systems and applications. Whether you’re using Salesforce, AWS, or custom in-house applications, Okta’s API is flexible, and a wide range of connectors ensure interoperability. This means you can enhance your infrastructure without requiring extensive overhauls or disruptions. 

In comparison, the cost of maintaining complex custom solutions for Customer Identity can grow very high, so free is not always free when all is considered.

For Okta, size does not matter

As your organization grows, managing customer identities becomes more complex. Okta is built to scale with your business, providing robust identity management for millions of users without compromising performance or security. 

Compliance and Regulatory Adherence

In an era of increasingly stringent data privacy regulations, compliance is non-negotiable. Okta helps you comply with GDPR, CCPA, and HIPAA regulations by offering robust data protection features and comprehensive audit trails. This not only enables you to avoid hefty fines but also builds trust with your customers, knowing their data is handled with the utmost care.

Okta’s Industry Recognition and Trust

Okta’s Identity and Access Management (IAM) leadership is well-recognized. According to Gartner’s Magic Quadrant™ for Access Management, Okta has been positioned as a Leader for seven consecutive years. This means businesses worldwide trust Okta to provide secure and seamless identity management solutions and that the technology is here for the long run, no matter the industry.

For example, the leader fleet management in the Australian and New Zealand marketplace, Custom Fleet, was building a new environment focusing on security. They recognized that people use weak passwords, degrading the security of their system. So they integrated 21 applications and 100 bookmarks with Okta Single Sign-On and eliminated expensive on-premises customer authentication, saving the company $300,000 annually. 

After several mergers and acquisitions at Envision Healthcare, identity became a critical factor, especially for mobile employees like ambulance drivers and hospital healthcare workers. So, they implemented Okta Customer Identity Cloud to provide faster access to users, enhance productivity, and secure company data. They also eliminated all password resets for IT admins, which cost the company over $100k+ annually.

Notch Conclusion about Okta

Okta enables you to focus on your business instead of dealing with the complexity of CIAM – implementing CIAM on your own could prove to be too complex even with using opensource solutions.

Also, keeping up with the latest security standards, policies, and best practices could take a lot of time and resources. Often, in-house solutions require specialized teams that need to keep track of the latest security challenges, while in the case of Okta, this is Okta’s concern.

In conclusion, Okta Customer Identity Cloud offers a really good deal – a comprehensive, secure, and user-friendly solution for managing customer identities and improving customer experience. It brings simplified onboarding, enhanced security, personalization, integration, and scalability, and boosts compliance. It is not free, but for the right use case, the ROI of Okta vs. Open Source will easily go in favor of Okta. 

Interested in exploring customer identity and asset management solutions?

Contact us, and we’ll help you explore your options and introduce you to Okta integration with our Okta-certified developers.


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