Thrive Beyond Distance: Managing Outsourced Teams

Software development
Thrive Beyond Distance: Managing Outsourced Teams

In today’s competitive landscape, outsourcing IT services has become a common strategy, with 76% of IT companies utilizing this approach, according to a Deloitte report. This trend allows companies to boost efficiency, tap into global talent, and maintain a competitive edge. However, managing these projects often involves navigating cultural differences, posing unique challenges.

We will emphasize the importance of cultural awareness and propose seven effective strategies for navigating cultural diversity.

Understanding Cultural Awareness in IT Outsourcing

Cultural awareness is critical for adapting communication styles, work ethics, and expectations to the cultural norms of external partners.

This ensures efficient information transfer, strengthens relationships with development teams, and promotes innovation through an inclusive work environment. Managing culturally diverse teams can be challenging, but investing time in understanding cultural differences benefits your IT outsourcing, resulting in higher-quality projects and increased client satisfaction. That’s why being prepared is crucial. 

7 Effective Strategies for Navigating Cultural Diversity in IT Outsourcing

Cultural diversity brings many benefits but also numerous challenges in managing outsourcing projects. Different cultures bring diverse work methods, perspectives, attitudes, and values. These influence the perception of quality and customer satisfaction, leading to communication and issue resolution challenges. Developing strategies that consider these differences is crucial to ensuring the success of IT projects.

1. Nurturing Clear Communication 🗣️

Effective and transparent communication is the foundation that unites teams, clarifying objectives and aligning efforts toward shared goals. This promotes teamwork, facilitates overcoming obstacles, and delivers exceptional results, meeting client expectations.

Project managers and business analysts emphasize the significance of communication, guiding teams on what, how, and with whom to communicate. Different tools like Slack, Figma, Miro, Confluence, and Jira are utilized to streamline communication and collaboration.

2. Managing Time Zone Differences 🕒

Managing remote teams across different countries and time zones brings unique challenges, like communication delays, changes in team dynamics, and coordination difficulties.

When working with outsourced teams, it’s crucial to adjust schedules to fit overlapping working hours and use project management tools to effectively balance online and offline meetings. These actions ensure positive team dynamics, smooth communication, and consistent workflow across various time zones.

3. Engaging in Open Dialogue 💬

Encouraging open communication among team members is a cornerstone of an efficient approach. This promotes transparency and inclusivity, qualities highly valued by clients seeking collaborative work environments when outsourcing.

Maria Wintheiser-Lloyd, the CIO at ProAg, one of Notch’s esteemed clients in the USA, expressed her appreciation for our team’s openness and proactive approach. We developed a custom application for ProAg, designed to enhance the productivity of their insurance agents by providing quicker access to data and documents.

ProAg Notch Next Generation Insurance Quoting Usage Case Studies

“Notch delivered on the commitments they made and were very responsive to our needs. They would also bring concerns forward when necessary and didn’t hesitate to ask for what they needed to meet our expectations.” explained Maria Wintheiser-Lloyd, CIO at ProAg.

4. Maximizing the Impact of Visual Communication 👀

One challenge noted by project managers revolves around cultural differences in using video cameras during online meetings. While encouraging camera usage for better engagement, some teams prefer meetings without them, affecting visual connectivity.

5. Cultural Workshops 🧑‍🏫

Promoting cultural education cultivates a more inclusive workplace environment, emphasizing the importance of language, cultural respect, and etiquette.

By incorporating cultural training initiatives, individuals gain valuable skills and insights to navigate diverse perspectives adeptly. Hosting cultural workshops serves as a bridge to understanding, fostering an appreciation for the richness of varied cultures and viewpoints.

“Recently, we organized a workshop on gaining a deeper understanding of a specific client and their culture. This workshop helped me understand the acceptable and desirable collaboration patterns, significantly improving how we conduct our daily meetings. It was especially helpful in facilitating group discussions as well as one-on-one conversations. The workshop deepened our cultural understanding, strengthened our relationships, and improved communication in all our future business meetings.” highlighted Darko Špoljarić, Principal Engineer at Notch.  

Darko Špoljarić Principal Engineer Notch

6. Client Experience Program 💜

A client experience program is a strategic initiative designed to enhance interactions and overall satisfaction between an outsourcing company and its clients. By providing exceptional experiences, IT firms can cultivate long-term partnerships and build loyalty, thus reducing turnover rates. This program distinguishes an IT company from its competitors, making it the preferred choice for potential clients.

It facilitates ongoing feedback, empowering companies to improve services and promptly address concerns. Satisfied clients will provide positive referrals and reviews, strengthening the company’s reputation and attracting new clients.

“We had an excellent week-long Seaside sprint with one of our international clients. The transition from working remotely to meeting in person was fascinating. We enjoyed learning about each other’s cultures and working closely together. One unforgettable evening, a colleague treated us to authentic Indian cuisine, which made the experience even more special. And, of course, we shared everything Croatia has to offer, from its delicious cuisine to its stunning natural beauty.“ said Marko Štuban, Team Lead of Engineering at Notch.

When clients visit, offering a comprehensive travel guide filled with all the relevant information about the country and its vibrant culture is advisable. The ultimate goal is to ensure that every client feels warmly welcomed and thoroughly informed throughout their stay.

7. Cultivating Long-Term Client Relationships ✈️

Trust is crucial for any team, especially when working with different cultures. It helps overcome challenges in communication, distance, time zones, language barriers, and cultural differences. It nurtures a sense of belonging, making every team member feel comfortable and dedicated. How is trust built? By showing interest in the culture, respect, and gratitude.

Strabag trusts Notch for over seven years. We developed a web application that features aggregated data, a real-time information pool for production operations, and a data center. This enduring partnership underscores the importance of trust in client relationships.

“We chose Notch as our partner for the development of a digitization project, in which the developers from Notch worked together with the know-how experts and the Scrum team from STRABAG. We said we needed a Java web application and gave a few general guidelines, but Notch made all the technology decisions, and in addition to development, Notch has also helped us to acquire the know-how for agile software development.” explained Gero Mosser, Project Lead at STRABAG.

Leveraging Cultural Diversity: Why it Matters

  • Creativity and innovation: Every culture is unique in its way of teaching and sharing knowledge. Working with culturally diverse teams sparks curiosity in each individual, encouraging creativity and innovation. Ultimately, this results in new ideas, insights, problem-solving approaches, and decision-making techniques. 
  • Access to culturally dispersed teams: Being part of a diverse group of intellectually stimulating individuals offers access to many perspectives, experiences, and expertise.
  • Customer satisfaction: Diverse teams tailor customer satisfaction to market needs and preferences. Their cultural diversity fosters empathy with various customer segments, enhances feedback management, and delivers personalized experiences.

Nurturing Global Collaboration

Notch actively collaborates with international clients, engaging with culturally diverse teams from North America, India, Australia, and Europe. With operations spanning four continents and multiple time zones, we prioritize inclusivity, proactivity, and open communication. This approach ensures that every team member, regardless of location, feels valued and integral to our operations, fostering a sense of belonging and unity.

In addition to nurturing effective communication and cultivating long-term client relationships, we have implemented various best practices, including developing cultural workshops and client experience programs. One such initiative is our Seaside Sprint program, designed to facilitate face-to-face interactions alongside online communication. 

This unique program invites our partners to join us for a week or two along Croatia’s stunning coastline, centered around our office in Split. Here, informal conversations in a relaxed atmosphere foster trust and deepen personal connections. We continuously strengthen our relationships through initiatives like Seaside Sprints, cultural workshops, and daily meetings where we dedicate time to learning more about our clients.

At Notch, our commitment to excellence begins with thorough preparation. We prioritize researching our clients’ cultures, norms, and expectations to ensure we have a comprehensive understanding and are fully equipped for every interaction. This careful approach inspires confidence in our clients, knowing that we are dedicated to understanding and respecting their unique perspectives.


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