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Improving the UX of a leading platform for car valuations and price comparisons
Here is how we
Notch perfected platform navigation, multi-criteria filtering, and overall intuitiveness for our client – a leading standard for car valuation and price comparison. Improving the UX of a car valuations platform was possible thanks to Figma and UserTesting.
INDUSTRY
Automotive
TECHNOLOGY
Figma, UserTesting
SERVICES
UX/UI Design
The Client
The client is a leading standard for car valuation and price comparison across 14 European markets. It is known for reliable data, transparency, accuracy, and strong market reach. With millions of monthly consumers, it has built strong trust among buyers and sellers alike, positioning itself as a key player in Europe’s automotive digital landscape.
The Challenge
Despite the client’s innovative backend capabilities, the user experience was not optimized. Navigation and filtering were unintuitive, and optimization for both desktop and mobile was necessary, especially mobile, since a significant share of traffic came from those devices.
The Solution
Notch redesigned the client’s platform so users can easily compare and evaluate used cars across Europe. The new experience makes key filters simple to use and works smoothly on both desktop and mobile.
Project Goals
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1Information declutteringInformation decluttering was necessary to enable simple and intuitive navigation.
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2Intuitive filteringImproving the intuitiveness of the filtering process across both mobile and desktop was essential.
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3Accessibility improvementMake crucial functionalities, such as filtering by budget, location or other criteria, better accessible
Process
01
Application Modernization
Identifying bottlenecks in the existing UX/UI and implementing new features
02
UX/UI Design
Improving user adoption and overall product usability
03
Design Systems
Ensuring design quality across both desktop and mobile interface
Technologies and Services
Figma
FigJam
UserTesting
UI/UX Design
Application Modernization
Design Systems
The Product
Users can now compare and evaluate used cars thanks to simplified design and optimized features of a newly curated platform. The technology behind the platform packs a punch: generating car valuations based on advanced statistics, indexing and processing millions of cars each day, automating marketing platforms and billing systems, and much more.
